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Creating the air company brand (2009)


For the first time the sky has become the logo of the air company. Despite the conservatism of the business aviation industry, we have abandoned the tradition to use aircraft figures, wings or tails in air compony identity. The blue square that easily forms a blue-and-white check we presented as Capital Jets new logo. This universal pattern we rolled out across all communications, packaging, retail, web, the fuselage of aircraft, stewart clothing and so on.
www.capital-jets.ru

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