Developing a new brand “Khortytsa Next” (2008)
We translated ambitions of the vodka brand
“Khortytsa” to be trendy and fashionable into reality by developing a new brand “Khortytsa Next”. The idea of the project consists in creation a mobile bar “Khortytsa” and engaging the club audience in the brand's world. Mini-bar in the form of the letter X forms a part of the flagship bar, established in Kiev. Its copies travel around the world as a cult and unique phenomenon with the best events and parties. The letter X became the forming element in all brand communications, packaging, web and bar interiors.
