Concept, design and advertising campaign of the True Russian vodka (2009)
The universal and indispensable product in Russia, that people make up legends and sing songs about, got a new face. The image of the new True Russian vodka combines traditional national motifs and original details. Label design will help not to mix up the order of colors on the Russian flag even at the end of a roaring party. Patriotic feelings can be showed already at December 31, when the True Russian will appear in the shops of the country.
Contributors
Daniil Sergeev, Alexey Malybaev, Igor Shmelev, Pavel Golovkin, Karandash, Olya Malysheva
